The 1 Hour Recipe for Success

Name:

Anil Nathoo

Role at Derivco:

I am the Product Manager for Business Intelligence within the Customers and Markets team at Derivco. My role is to examine new and existing markets, develop business models and provide commercial / competitive insights for market penetration.

Chat to us about your background and the work you have done?

Prior to joining Derivco, I worked at Engen Petroleum (previously Mobil) and was very fortunate to get exposure to a wide range of business activities across the value chain. This included working at the Durban Refinery production plant (Finance), Marketing division (IT / Audit / Business Analysis / Planning) and Corporate head office (Strategic Projects) in Cape Town.

Tell us a bit about the books you have written

The books focus on business planning, strategy development, delivery and measurement. I’ve designed them to be ‘quick reads’ that take complex management theory and provide practical application. The purpose is to give the reader insights which may serve as enablers in their own business and stimulate entrepreneurial thinking. The titles include:

  • 1 Hour Market Analysis
  • The 1 Hour Strategy Guide
  • The 1 Hour SWOT Guide
  • The 1 Hour Game Plan
  • The 1 Hour Organizational Commitment Guide
  • I am currently working on the “1 Hour ROI (Return on Investment) Guide”,  which looks at how to measure and track success.

Feel free to have a closer look at: https://www.amazon.com/Anil-Nathoo/e/B072FCVCZQ

How did you start writing and get published?

I have had the immense fortune of being able to work on different projects (both locally and abroad) and learn from various subject matter experts or ‘gurus’ in their field. This gift of knowledge has helped me in my own career and the books are a humble attempt at combining these learnings with my own research and practical experience.

What inspired you to write your books?

I lost my mum (Prabha) to cancer in 1998 after a 12 year struggle with the disease and the books are written in her memory. Proceeds from the sale of the books are donated to the SA Cancer Fund and ‘pay it forward’ as it were.

What are some of the key lessons people can learn from reading your books?

The books provide the reader with techniques and thinking from different authors in the strategic management space.

Key lessons include:

  1. Understanding the basic concepts in Strategic Management.
  2. Internal and External environmental analyses.
  3. A description of the different tools available for analysis.
  4. How to analyze the market and competitive position.
  5. Identifying and understanding different strategies at play.
  6. Compiling a business plan.
  7. Understand the challenges with implementation and how to overcome these.

Each book provides a summary on a different aspect of strategic management. By reading the books one can gain an understanding of the generally accepted practices in the field and apply this to their own context.

For example, in the “1-Hour Business Plan” I explore the different steps in constructing a business plan. How to define a vision, mission statement,  setting objectives, conducting internal / external analysis, defining key success factors and performance indicators for tracking the implementation of plans. A business plan is the organizations ‘recipe for success’ and defines the current position, desired future competitive position and process for getting there. A well-documented plan serves as a communication tool and ensures that all team members are aligned and heading in the same direction.

In the “1 Hour Game Plan” the different types of strategies are examined ranging from Growth strategies (like market penetration, product development, market development, diversification), Portfolio extension strategies (mergers, joint ventures, alliances, acquisitions) to Retrenchment strategies (turnaround, divestment, liquidation).

What is the thing you love most about your job?

There is an old saying which goes, “If you love what you do, you will never work a day in your life”. My role is multidisciplinary and I am blessed to be in an environment surrounded by talented people that help me follow my passion.