The wonderful world of games marketing!

A chat with Paul about what it takes to be a designer in the tech space!

Paul Oxborrow

Job Title
Branding and Marketing Designer Level 2

 What do you do at Derivco?
Create marketing for the games and products we make, across multiple languages, and for an extremely varied global audience. The studio brand development, guidelines and application also falls to our team. I also jointly manage and occasionally speak at Brown Bag Create, a bi-monthly lunchtime knowledge sharing session at Derivco.

What in your opinion is the most exciting thing about working for Derivco?
The fact that it feels like you’re on one section of a global campus, and you are. It’s an exciting and unique possibility in Durban.

How do you stay inspired inside and outside the office?
By keeping tabs on the ad industry and design developments. Listening to design podcasts and TedTalks. A few of us get together for lunch on the Reload Café deck, and talk design, typography, and beefy overpriced computers. I also follow many lettering, laser cutting, tattoos and signage accounts on Instagram.

What makes designing at Derivco different to other corporates or agencies?
Firstly, Derivco has many of its own bespoke software, processes, and principles. Secondly, being a creative within (essentially) a software company, means you’re able to draw from a multitude of different fields while under no expectations of what should traditionally fall into either the advertising or marketing category. We could go classic print campaign route one month, or design as if for a mobile app the next. The assets and platforms may be flexible too.

What can someone do to equip themselves for design in this industry?
Be prepared to expand your skill set. Normally, a video editor, motion graphics artist and a branding/graphic designer could be two or three different people. A few years ago, experience in these other fields was advantageous, and it’s now much closer to being a requirement in the industry. If you’re already working in Creative Cloud, its well worth installing After Effects, then firing up some Skillshare, School of Motion and Lynda tutorials.

What is the best piece of advice you can give to a young person looking to get into design?
Invest in yourself. Knowledge, skills, equipment, time, or all of the above.
Start early, there are thousands of inspiring tutorials, keynotes, and projects online.
Draw more.
Ask lots of questions, take lots of notes, seek reviews, be humble and be prepared to learn.
Keep drawing.
Some incredibly inspiring people to look up are Aaron Draplin, Jake Bartlett, Sagmeister & Walsh, Lauren Hom, and Resoborg.

 Insider tip – best food at Derivco?
It goes without saying that every second Friday is a braai, but you must seek out a Lance’s Bunny. Then, and only then, will you know.